The Drum Awards Festival - Official Deadline

-d -h -min -sec

Vaping Technology

Smoke and mirror bot accounts driving 80% of vaping and tobacco tweets

Author

By John Glenday, Reporter

October 18, 2019 | 2 min read

Automated social media accounts have been found responsible for the lion's share of marketing missives concerning vaping and e-cigarettes on Twitter, according to a new study.

Vaping

Smoke and mirrors account for 80% of Twitter vaping & tobacco marketing

Analysis by the Nicholson Foundation found that such ghost accounts accounted for close to 80% of all Twitter conversations concerning vaping and tobacco. Much of the traffic was exposed to underage members.

Detailed analysis of the content found most bots were focused on peddling misinformation about e-cigarettes, undermining official pronouncements from public health bodies and scientists.

Raquel Mazon Jeffers, head of research on population health at The Nicholson Foundation, said: “These are really persistent marketing techniques that are misinformed or are spreading misinformation, and it seems to be fueling a new generation of nicotine addicts in youth.”

E-cigarette usage has exploded in recent years among teenagers, jumping from a 1.5% share in 2011 to 20.8% in 2018, leaving health experts scrabbling to establish the potential health risks.

The report follows an FDA warning that tobacco companies have been illegally marketing properties to children.

Vaping Technology

More from Vaping

View all

Trending

Industry insights

View all
Add your own content +