Cult hires its first strategy exec

Charlotte Bunyan joins Cult as its first head of strategy.

Independent creative agency Cult has appointed Charlotte Bunyan as its head of strategy - the first position of its kind at the agency.

Bunyan will work alongside Cult’s CSO, Bridey Lipscombe, to launch a dedicated strategic division to work on their global clients: Burberry, M.A.C, Elemis, Sally Hansen, ghd, dunhill and Pepsico’s latest wellness drink YULA.

Based out of the East London HQ, Bunyan will be responsible for driving Cult’s strategy and innovation. She will sit on the global executive team.

Bunyan brings with her decades of experience at top creative and marketing agencies. She has also won several industry awards for strategy and effectiveness and worked on brands including P&G Haircare, Unilever, De Beers and Sony Mobile. Prior to the role, she was head of strategy at Collider and VP strategy director at Jack Morton, positions which required her to regularly speak at industry events and mentor emerging leaders, as a member of SheSays, Bloom and the Allbright.

This hire marks Cult's continued expansion since it was founded in New York in 2012. The agency now employs over 40 people and has an annual turnover of $6.8m with plans to open a new studio in LA next year.

Cult’s co-founder and CSO, Bridey Lipscombe, said: “Charlotte is one of marketing’s leading strategic minds, her understanding of the symbiosis of strategy, creativity and technology is unparalleled. Cult only works with people that are willing to embrace the unknown. Charlotte’s strategic insight and innovative nature will ensure Cult continues to deliver market-defining creative campaigns and services which will be fundamental to our growth. She will be a powerful new addition to our frontline management.”

“I’m thrilled to be joining such a dynamic business at this exciting point in its growth," said Bunyan. "Cult’s creative ambition, passion for the work and willingness to invest in innovation is inspiring. With clients such as Elemis, the UK’s number one skincare brand, and Sally Hansen, the USA’s number one nail brand, Cult’s ever-expanding client base and expertise are second to none. I can’t wait to drive their strategic offering forward."

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