Hyundai, Hendricks, Carlsberg, Visa: The Drum Out of Home Awards 2019 finalists revealed

Hyundai, Hendricks, Carlsberg, Visa: The Drum Out of Home Awards 2019 finalists revealed

Hyundai, Hendricks, Huawei, Tesco, Universal, Carlsberg, Land Rover, Sky, Visa, and Starbucks: Just some of the brands who have made the shortlist for The Drum Out of Home Awards 2019.

Out Of Home (OOH) continues to be one of the most effective forms of advertising. It is undoubtedly among the most visual of all advertising mediums, offering instant stand-out appeal, and despite the increasing prominence of digital, OOH has continued to deliver impressive results.

Chaired by Stacy Gratz, global media director, Bacardi, the judging panel consisted of experts from Google, Sky, William Hill, Goodstuff, Clear Channel UK, Talon Outdoor, VCCP, Publicis Media, McCann World Group, VIOOH, Evolve OOH, and Open Media.

The awards show will take place at Emirates Stadium, London November 21, tickets can be purchased here.

Full list of finalists

Classic Posters and Banners

  • Posterscope, Carat UK, Lucky Generals for The Co-op
  • Space, William Grant & Sons, Vizeum UK, Global, Posterscope, Global for Hendrick's Gin
  • The Media People, Collective London for Avis

Special Builds and Site Adaptions

  • Havas Media Group for Movimiento Superaçao
  • Havas Media Group for Project SAVE

Transport

  • Fireworx for Dorset Road Safety
  • Havas Media Group, Havas Media for Hyundai
  • Recipe for Aussie Hair Care - P&G
  • Space, William Grant & Sons, Vizeum UK, Global, Posterscope , Global for Hendrick's Gin
  • Talon, Goodstuff, Global for Loaf
  • The Media People, Collective London for Avis
  • UKTV for Dave Channel

National Campaign

  • Kinetic Worldwide, Wavemaker & Ogilvy (Team Horizon), DOOH.COM for Tesco
  • Kinetic Worldwide, Wavemaker, DOOH.COM for Huawei
  • Lightbox for Universal Pictures
  • Talon, Goodstuff for ITV
  • Rapport, Initiative for Carlsberg

Best Interconnected OOH Formats

  • Talon, PHD for Oatly
  • This Is Tommy LTD for Netflix

Best use of Digital

  • Kinetic Worldwide, PHD for Warner Bros.
  • Posterscope, Carat UK for Diageo Spirits
  • Rapport, MediaCom for SKY

Multi-channel Strategy

  • Posterscope for Land Rover
  • Rapport, Initiative for Carlsberg
  • Southpaw for Eurotunnel Le Shuttle
  • Talon, Goodstuff for ITV
  • Talon, PHD for Oatly

Interactive

  • 1000heads for UNIQLO
  • ENGINE for Spinal Injuries Association (SIA)
  • Havas Media Group, Havas Media for Hyundai
  • Havas Media Group for Swarovski
  • Lightbox for Paramount Pictures

Most effective use of Live Updates

  • Ocean Outdoor, ADAM & EVE DDB for CALM
  • Posterscope, Dentsu X, Spark44, Ocean Outdoor, CAA Sports Consulting, The Event Business for Jaguar Land Rover
  • Rapport, MediaCom for Sky - Deep Ocean Live
  • Rapport, MediaCom for Sky Sports

Most Talked About

  • The Promotions Factory for Sky
  • Space, William Grant & Sons, Vizeum UK, Global, Posterscope , Global for Hendrick's Gin
  • UKTV for GOLD Channel
  • Rapport, Initiative for Carlsberg

Use of Digital Technologies

  • Kinetic Worldwide, DOOH.COM, Ogilvy, Mindshare for IBM
  • Rapport, MediaCom for SKY

Visual Craft

  • Bright Blue Day for Visa Europe
  • Southpaw for Eurotunnel Le Shuttle
  • Talon, Goodstuff, Uncommon, Global for Habito
  • UKTV for GOLD Channel

Copywriting

  • Talon, Goodstuff, blowUP media, Craft Media, Uncommon for Brewdog
  • UKTV for Dave Channel

Innovation

  • 1000heads for UNIQLO
  • Global The Media and Entertainment Company
  • Havas Media Group
  • Talon, OMD UK, Fuse, Projection Artworks , The BRITS for Google - YouTube Music
  • Talon, MGOMD, Ocean Outdoor for Starbucks
  • Talon, OMD UK, Global Street Art, Projection Artworks for Google - YouTube Music

Spectacular

  • JCDecaux UK for IWC Schaffhausen
  • Havas Media Group, Havas Media NYC , Havas New York , Wired Magazine for ADP
  • Talon, OMD UK, Fuse, Projection Artworks , The BRITS for Google - YouTube Music
  • Talon, OMD UK, Global Street Art, Projection Artworks for Google - YouTube Music
  • Talon, PHD, Ocean Outdoor, Hive, Clear Channel, JCDecaux for Volkswagen
  • This Is Tommy LTD for Netflix
  • Posterscope, Space, Vizeum, Global for Hendrick’s Gin

Experiential/Ambient

  • EMC Outdoor, MMGY Global for Travel South Dakota
  • Havas Media Group, Havas Media for Hyundai
  • Havas Media Group, Havas Media NYC , Havas New York , Wired Magazine for ADP
  • One Agency Media Ltd for Footasylum
  • Talon, MGOMD, Ambient, JCDecaux for Sony Pictures
  • Talon, MGOMD, Ocean Outdoor for Starbucks
  • The Promotions Factory for Sky

Best use of Long Copy

  • UKTV for Dave Channel

International Campaign

  • Grand Visual, Rapport and UM for Spotify
  • Havas Media for Beats by Dre
  • Initiative for Amazon Prime Video
  • The Media People, Collective London for Avis

Small Budget

  • McCann Health London for OCO Opticians
  • The Media Angel for Swansea University College of Engineering
  • UKTV for GOLD Channel

Use of Data

  • Barefoot Proximity for DePaul University
  • Kinetic Worldwide, MediaCom, DOOH.COM for Tesco
  • Rapport, Initiative for Carlsberg
  • This Is Tommy LTD for Netflix

Local Campaign

  • Havas Media for O2
  • Havas Media Group for Project SAVE
  • McCann Health London for OCO Opticians
  • Posterscope, Carat UK, Lucky Generals for The Co-op
  • Starcom for Visa
  • Talon, OMD UK, Global Street Art, Projection Artworks for Google - YouTube Music
  • The Kite Factory for Marsh & Parsons Estate Agents

Point of Sale and Retail

  • Havas Media Group for Swarovski
  • 1000heads for UNIQLO
  • Hi Street Digital Media for Ferrero Rocher

Corporate Socially Responsible

  • Havas Media Group, Havas Media for Hyundai
  • Havas Media Group for Movimiento Superaçao
  • JCDecaux UK, BNP Paribas, JCDecaux UK, Airlabs, Chiltern Railways for BNP Paribas

Not For Profit

  • ENGINE for Spinal Injuries Association (SIA)
  • Goodstuff, BBH for Cystic Fibrosis Trust
  • Fireworx for Dorset Road Safety
  • Havas Media Group for Project SAVE
  • Ocean Outdoor, ADAM & EVE DDB for CALM

Disruptive

  • Rapport, MediaCom for Sky
  • Space, William Grant & Sons, Vizeum UK, Global, Posterscope , Global for Hendrick's Gin

Best Use of Location

  • Havas Media Group for Movimiento Superaçao
  • Kinetic Worldwide, Wavemaker & Ogilvy (Team Horizon), DOOH.COM for British Airways
  • McCann Health London for OCO Opticians
  • This Is Tommy LTD for Netflix
  • Zulu Alpha Kilo for KitchenAid

Extra Sensory

  • Global The Media and Entertainment Company for Hendrick’s Gin

Find out more details or where to buy tickets for the event on The Drum Out of Home Awards homepage.

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