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Cult hires Charlotte Bunyan as its first head of strategy

October 17, 2019 | 3 min read

Cult, one of the world’s fastest growing independent creative agencies, is excited to announce the appointment of Charlotte Bunyan as their first head of strategy. With decades of experience at top creative and marketing agencies, Charlotte has won several industry awards and worked on brands including P&G Haircare, Unilever, De Beers and Sony Mobile.

Charlotte will work alongside Cult’s chief strategic officer Bridey Lipscombe to launch a dedicated strategic division to work on their global clients including Burberry, M.A.C, Elemis, Sally Hansen, ghd, Dunhill and Pepsico’s latest wellness drink YULA. Based from their East London HQ, Charlotte will drive Cult’s strategy and innovation and sit on the Global Executive Team.

Founded in 2012, Cult launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $6.8m (£5.5m). The agency is planning to open a further studio in LA next year following a series of West Coast new business wins.

Formerly head of strategy at Collider and VP strategy director at Jack Morton, Charlotte speaks regularly at industry events and has received several awards for strategy and effectiveness. Most recently she accepted the inaugural Change-Maker Award from Women in Marketing. Charlotte also mentors emerging leaders, as a member of SheSays, Bloom and the Allbright, and recently spearheaded a creative fund to support female entrepreneurs.

Cult’s co-founder and chief strategy officer, Bridey Lipscombe, said: “Charlotte is one of marketing’s leading strategic minds, her understanding of the symbiosis of strategy, creativity and technology is unparalleled. Cult only works with people that are willing to embrace the unknown. Charlotte’s strategic insight and innovative nature will ensure Cult continues to deliver market-defining creative campaigns and services which will be fundamental to our growth. She will be a powerful new addition to our frontline management.”

Charlotte Bunyan, head of strategy, said: “I’m thrilled to be joining such a dynamic business at this exciting point in its growth. Cult’s creative ambition, passion for the work and willingness to invest in innovation is inspiring. With clients such as Elemis, the UK’s number one skincare brand, and Sally Hansen, the USA’s number one nail brand, Cult’s ever-expanding client base and expertise are second to none. I can’t wait to drive their strategic offering forward."

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Cult's ideas and insight take some of the world’s biggest beauty, fashion, luxury and wellness brands beyond their comfort zone to drive tangible business value. Founded in London in 2012 by Bridey Lipscombe and Cat Turner, we launched a New York studio in 2018, a global production house in 2019, and now have over 40 staff and an annual turnover of $8m.

Our innovative campaigns deliver authority, personality and relevance for our clients, be they legacy brands or start-ups. New business wins in 2019 included ELEMIS, Burberry, ghd, Rodan + Fields, Kopari and Pepsi-Lipton International’s latest plant powered energy drink YULA. Existing clients Sally Hansen, dunhill and Coty also extended our creative remit. Cult have worked with icons including Beyoncé, Katy Perry, Vivienne Westwood and Lady Gaga, while also recently being the first agency to develop a social drop-model for Marc Jacobs, which generated a sales uplift of over 250%.

The business’ R&D arm launched Mindscape, a mental health voice app for Amazon Alexa and Google Home, in conjunction with charity Mind. The app received critical acclaim and Mindscape 2.0 will be launched later in the year. Cult have recently appointed a new Head of Strategy, Charlotte Bunyan, their first Communications Director, Hugo Eyre-Varnier and signed award-winning futurist author Lucie Greene to collaborate on Cult Futures, their new insight and incubation program.

Clients include :

M.A.C Cosmetics, ELEMIS, Nike, Burberry, Sally Hansen, GHD, Kopari, Rodan + Fields, Amazon Fashion, Pepsico, Umbro, St. Tropez, Revlon Professional, FarFetch, Sarah Jessica Parker Fragrances, Agent Provocateur, Royal Salute, Kurt Geiger, Tod's

Awards include :

2018: Shortlisted Campaign's Independent Agency of the Year, The Drum Independent Agency of the Year Top 100 2017: The Drum Network Social Media Agency of the Year 2016: Brand Republic Agency of the Year 2015: BIMA Hot 100 (Agency Co-Founder Listed), Digital Mavericks, Top 10 (Both Agency Co-Founders listed) Clio Image Awards, Experiential (winner)

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