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Digital Transformation

US Army plans to tap young talent with 'What's Your Warrior?' campaign


By Taruka Srivastav | Reporter

October 16, 2019 | 3 min read

The US Army has unveiled plans of showcasing the opportunities available in the army for American youths with 'What's Your Warrior?' campaign.

The campaign scheduled to roll out next month (November) aims to engage a decreasing pool of qualified applicants with a fresh approach to educating a new generation and their influencers, according to an official statement.

US Army plans to tap young talent with 'What's Your Warrior?' campaign

US Army plans to tap young talent with 'What's Your Warrior?' campaign

'What's Your Warrior?' will highlight Army's 150 unique careers and eight broad specialty areas, including Signal, Air and Space, Cyber, Science and Medicine, Engineering, Support & Logistics, Intelligence and Ground Combat to tap young recruits.

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As part of the campaign, prospects can log into the new career match tool at, which will align their personal interests with unique roles within the army.

Secretary of the army Ryan D. McCarthy said: "We know today's young men and women want more than just a job. They desire a powerful sense of identity, and to be part of something larger than themselves. "What's Your Warrior?' highlights the many ways today's youth can apply their unique skills and talents to the most powerful team on Earth – one uniquely qualified to solve the world's most impossible challenges."

Brigadier General Alex Fink, chief of army enterprise marketing, added: "There are more than 150 roles, and we need the unique skillsets Gen Z possesses to fill them. By focusing on the range of opportunities available, 'What's Your Warrior?' presents a more complete view of Army service by accentuating one key truth: teams are exponentially stronger when diverse talents join forces."

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