Dunkin’ confirms exit of US CMO Tony Weisman
Dunkin’ is set for new marketing leadership following an announcement that US chief marketing officer Tony Weisman is to stand down from the role on 1 December.
Dunkin’ Brands confirm exit of US chief marketing officer Tony Weisman
The decision has sparked an immediate hunt to find a successor for the business, the parent company of Dunkin’ and Baskin Robbins, with Dunkin' Brands chief executive and Dunkin' US president Dave Hoffman set to lead the marketing department in the interim.
Hoffmann said: "Tony has played a key role in the transformation of our brand, including our widely lauded decision to drop ‘Donuts’ from our logo."
He continued: “Additionally, he has assembled a highly talented marketing and culinary team, and an award-winning group of outside creative agencies, all of whom will enable us to continue to move ahead with our plans to make Dunkin' America's most loved, beverage-led brand.”
Weisman has masterminded a radical shakeup of the Dunkin business since joining the company in 2017 from DigitasLBi, most recently with the launch of ‘human batteries’ - a tech-inspired coffee brand.
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