Creative Work of the Week: Painful journeys are made short by the Copenhagen Metro
The Copenhagen Metro celebrates its upcoming Cityringen line with two spots that make light of the unavoidable encounters faced on public transport.
The campaign captures two different scenarios that highlight the comedically diverse passengers found on the Metro line – and the benefits of the new Cityringen, which connects 85% of the city to the superfast circuit.
The first ad, ‘Morning Tremens’, sees one woman make the tiresome trip home after a long night of partying – still dressed in last night’s clothes and clutching her high heels. With smudged make-up and false eyelashes hanging off, she boards the train and manages to find a seat. She then discovers, however, she has sat next a group of enthusiastic cub scouts, joined by an equally animated leader who suggests the boys have a snack before their stop.
The second spot features two goths, who board the metro only to find themselves in the same carriage as a group of pastel-clad acapella singers. As their discomfort grows, the singers only get louder. Fortunately, the endings of ‘Morning Tremens,’ ‘Goth Life’ show that the distressing journey will soon be over - thanks to the new Cityringen line.
For its depiction of the all-too-familiar pains of public transport, The Drum's readers voted the campaign the Creative Work of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
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