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Taco Bell adds wagering to its World Series ‘Steal a Base, Steal a Taco’ campaign


By Kyle O'Brien, Creative Works Editor

October 14, 2019 | 3 min read

Taco Bell is getting into the betting game, teaming with BetMGM to give fans free tacos and a little wagering in time for the World Series.

Steal a Base Steal a Taco

Taco Bell's 'Steal a Base, Steal a Taco' promo

For the seventh year in a row, Taco Bell is bringing back ‘Steal a Base, Steal a Taco’, but by partnering with BetMGM, operated by Roar Digital, the taco chain is offering sports and taco fans alike the chance to bet real money on what player they think will steal the first base of the World Series – an honor Taco Bell has dubbed, ‘Taco Hero.’

“When it comes to the World Series, rooting for that first stolen base and rejoicing for free tacos has really become the game within the game. So, teaming up with BetMGM to give fans a whole new way to participate in ‘Steal A Base, Steal A Taco’ felt like a natural extension for us,” said Will Bortz, director of brand partnerships and sponsorships at Taco Bell. “We can’t wait to see fans engage with the program like never before and, of course, we’re excited to see if their predictions come true.”

Betting in in New Jersey, Mississippi and Nevada starts on 14 October before the end of the League Championship Series, offering a list of active players from the four remaining playoff teams.

“The 2019 World Series is certain to feature some of baseball’s biggest stars and most recognized teams, along with millions of hungry baseball fans,” said Matt Prevost, chief marketing officer, Roar Digital. “Taco Bell’s ‘Steal a Base, Steal a Taco' promotion is one of the most talked about and engaging initiatives in all of sports, and we are thrilled to be taking part in this fun and interactive experience via our BetMGM app as well as at participating MGM Resorts.”

The 2019 World Series presented by YouTube TV starts 22 October. Once the first base is stolen in the World Series, Taco Bell will announce the redemption day for fans to cash in on a free Nacho Cheese Doritos Locos Tacos at all participating US Taco Bell locations.

Taco Bell: Steal a Base, Steal a Taco

By Taco Bell

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