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Marketing

Freeman taps leading executive producer to join its EMEA agency services team

October 14, 2019 | 2 min read

Frankie Lythcott joins Freeman EMEA’s agency services as executive producer. Known as a professional with vision, integrity and passion for the work, Lythcott has built her career around working on projects and for people in which she strongly believes. She will now join the EMEA agency services production team, based full time in the Soho offices.

Lythcott has built a successful career from working on a broad spectrum of global events, including consumer, conference keynotes, product launches, marriage proposals, large corporate incentive events, private evening events, art exhibition launch parties, and awards. Over the past ten years alone, Lythcott has applied her enthusiasm and vigor to delivering only the highest standards to some of the world’s most exciting brands, including Atlassian, IBM, Microsoft, Samsung, Visa, Autodesk, and CNN.

Lythcott approaches each project with personality and a customer-centric mentality and she hopes to bring her unique take to the agency: “For me, it’s the people that deliver live events. I believe in empowering my teams to let their personalities shine through, aiming for high standard results when they deliver an event, and keeping their minds open to learning from their colleagues, clients, and the journeys we take as a team.”

Based in Soho, Lythcott joins the agency at a pivotal time of exciting growth. Carley Faircloth, global VP and newly appointed managing director said: “I’ve known, worked with, and highly respected Frankie for some time now. She’s an amazing talent and leader, and I’m absolutely thrilled to bring her into our tribe.”

Upon joining, Lythcott commented: “I couldn’t help but jump on the opportunity to work with such an amazing, creative, and talented team who knows how it works and knows what it takes to get there.”

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Freeman is a global event & experience agency designed for modern times.Freeman EMEA delivers positive impact through moments that matter.

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