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Protocol asks customers to relax with ChillPills

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By Taruka Srivastav, Reporter

October 11, 2019 | 2 min read

Digital creative agency Protocol has rolled out mints that come with custom prescriptions and medical certificates and are called 'ChillPills.'

Protocol asks customers to take a chill pill with the new ChillPills

Protocol asks customers to take a chill pill with the new ChillPills

According to an official statement, ChillPills are for use when faced with irritability, drowsiness, boredom or stress at work; post-holiday blues, pointless OT, procrastination, impending deadlines, moody bosses, incompetent colleagues, anxiety during presentations, burnout, mental block, and rejection.

Each pack of ChillPill comes with dosage instructions and a free medical certificate.

Kelvin Kao, managing director of Protocol and creative lead for ChillPills said: “We’ve all been in a situation where you want to tell someone to take a chill pill. Now you can literally - and this is the right use of ‘literally’ - offer them ChillPills."

Packaging designer Astrid Ana Jansen said: ”We wanted ChillPills to look and feel like a legitimate, medical-grade cure to all the aches and woes of work. Even if they are just mints.”

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