Australian pearl brand Paspaley is highlighting its history in a campaign to celebrate 100 years of its inception.
The campaign was done in collaboration with 72andSunny and features Australian actress Pia Miller who worked with UK-based choreographer Supple Nam on the dance.
The campaign was shot by music video director Joseph Kahn on location in Kastellorizo, with Australian singer Milan Ring recording a new version of her song ‘Green Light’ for the campaign, and photography by Jennifer Stenglein.
Paspaley’s founder, Nicholas Paspaley Snr, arrived in Australia after journeying from the Greek island of Kastellorizo to the Kimberley, which was why the campaign was shot in Kastellorizo.
Johnny Tan, executive creative director, 72andSunny said: “It’s an honour to be able to help this incredible brand mark such an important milestone. A 100-year journey that reflects the spirit of the Paspaley woman. Kastellorizo was a dream; Joseph and Pia brought true magic to this story.”
Paspaley head of marketing Iris Kleimann said: “The creative approach taken by 72andSunny has delivered a captivating campaign celebrating our brand’s rich history and the beauty of Paspaley pearls. It was an inspiring experience working with world-class creative talent on the shoot in Kastellorizo.”
The campaign will run across Qantas Inflight, Online, OOH, DOOH, print and social.