Ferrero Rocher push special edition packs during Tmall Super Brand Day

Ferrero Rocher launches special edition packs to celebrate the Mid-Autumn Festival

Chocolate brand Ferrero Rocher unveiled a campaign during the recent Mid-Autumn festival to promote its limited-edition premium packs for the Tmall Super Brand Day.

The campaign titled '193 Moons for you' created by TBWA\Shanghai aimed to celebrate with each moon (Ferrero Rocher chocolate) a different theme of thoughtfulness.

The Mid-Autumn Festival is widely celebrated in China, as people gather with family and friends to observe the beauty of the full moon – a traditional symbol to express good wishes.

The campaign will be delivered through creative communications, product design and development, celebrity and influencer partnerships, and experiential event production

Mauro De Felip, general manager of Ferrero China said: “To further capture the opportunities of e-commerce, Ferrero is now accelerating its digital transformation through the leading big data platform and brand marketing system of Alibaba,which has been one of our major growth strategies in the China market."

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.