Dove, Vodafone, Huawei, Avon: The Drum Social Purpose Awards 2019 finalists revealed

Dove, Vodafone, Huawei, Avon: The Drum Social Purpose Awards 2019 finalists revealed

Dove, WWF, WaterAid, British Red Cross, Avon, Vodafone, Huawei, NHS, West Ham United Football Club, Mastercard, Smirnoff, Standard Life, Mumsnet and Greenpeace are just some of the brands who have made the shortlist for The Drum Social Purpose Awards 2019.

These awards are to remind the industry that marketing really can change the world - a philosophy that The Drum lives by. The Social Purpose Awards celebrates modern-day marketing that drives forward socially responsible marketing and brand purpose.

This year's judging panel saw experts from Lush, Unilever, M&C Saatchi, Facebook, Warchild UK, Coppafeel, Pride in London and more deliberating over hundreds of socially purposeful entries, chaired by the Good Agency's creative partner and founder, Reuben Turner.

The awards show will take place at the Cafe de Paris, London on November 13 with more details about the awards themselves on the homepage. This black-tie ceremony attracts hundreds of guests from the industry to celebrate the winners and finalists. Tickets are available to purchase now.

Full list of nominations

Campaign of the year (not for profit)

  • 23red, ITV2 for NHS Blood and Transplant
  • Big Spaceship for The International Rescue Committee
  • Crowdfunder UK for Crowdfunder.co.uk
  • Grey London for The United Nations
  • Kindred for The Internet Watch Foundation (IWF), in partnership with Marie Collins Foundation (MCF)
  • MullenLowe Group for Independent Inquiry into Child Sexual Abuse (IICSA)
  • Open for Greenpeace UK
  • Social Change UK for Derbyshire Community Health Services NHS Trust

Campaign of the year (for profit)

  • Bauer Media for Bauer Media
  • Carol Cone On Purpose for Aflac
  • FCB Inferno for Huawei
  • Golin for LUNA Bar
  • On the One for Smirnoff
  • Revolt London, Jones Knowles Ritchie, David Miami for Budweiser
  • VCCP Ltd for Royal Institution of Chartered Surveyors (RICS)

Change Maker of the year

  • Aaron Kwittken of KWT Global
  • Asad Dhunna of The Unmistakables
  • Kristina Salceanu for Denfield
  • Marksteen Adamson of ArthurSteenHorneAdamson

Team of the year

  • Creative Responsibility Team, Penguin Random House UK for Penguin Random House UK
  • Four Change for Four Communications
  • Kindred
  • The Unmistakables

Best in Brand Purpose

  • Belu
  • GoodUp
  • Livity
  • MullenLowe salt
  • On the One for Smirnoff
  • Yoti

Best in Community Engagement

  • Archetype for Vodafone Foundation
  • Crowdfunder UK for Crowdfunder.co.uk
  • GoodUp
  • Havas Media Group for City of Valenzuela
  • Penguin Random House UK for Puffin World of Stories
  • RAPP UK for The Open University
  • The PHA Group for West Ham United Football Club

Best Brand/Charity collaboration

  • 23red, ITV2 for NHS Blood and Transplant
  • Denfield for Advent of Change
  • FCB Inferno for Huawei & The European Union of the Deaf
  • Material UK for Standard Life
  • Mumsnet, Women's Aid & Surrey Police for Mumsnet
  • On the One for Smirnoff
  • Penguin Random House UK for Puffin World of Stories
  • Stanley Black & Decker
  • Stein IAS

Best in Diversity and Inclusivity within an organisation

  • Financial Services Compensation Scheme
  • Momentum Worldwide
  • The Unmistakables

Innovation of the year

  • 23red, Clear Channel UK for NHS Blood and Transplant
  • Carol Cone On Purpose for Aflac
  • Denfield for Advent of Change
  • FCB Inferno for Huawei
  • Havas Media Group for City of Valenzuela
  • VMLY&R for Gazeta.PL, Mastercard, BNP Paribas
  • War Child UK Armistice 2018

Best Use of Technology

  • 23red, Clear Channel UK for NHS Blood and Transplant
  • Archetype for Vodafone Foundation
  • Carol Cone On Purpose for Aflac
  • FCB Inferno for Huawei
  • Good-Loop
  • GoodUp
  • Storm Creative for Therapy for You

Best PR Campaign

  • AxiCom for Future Men
  • Four Communications for DKMS
  • Golin for Luna Bar
  • House of Experience for WaterAid
  • Kindred for Department for Education
  • The PHA Group for West Ham United Football Club

Best Digital Campaign

  • 23red, Clear Channel UK for NHS Blood and Transplant
  • VCCP Ltd for Royal Institution of Chartered Surveyors (RICS)
  • Publicis Sapient for Dove
  • FCB Inferno for Huawei
  • Four Communications for The UK Government, Internet Watch Foundation and Marie Collins Foundation

Best Social Media Campaign

  • Crowdfunder UK
  • Havas Media Group for Movimiento Superaçao
  • Wilderness for GSMA

Best Video Campaign

  • Archetype for Vodafone Foundation
  • Big Spaceship for The International Rescue Committee
  • Havas Media Group, Havas Tribu Costa Rica for Avon
  • ITV plc for ITV & Veg Power
  • Publicis Sapient for Dove
  • Raw London for British Red Cross
  • The Like Minded, Autistica for The Like Minded

Best Stunt of Live Event

  • Big Spaceship for The International Rescue Committee
  • Creation ADM for Rimrose Valley Friends
  • Havas Media Group for Movimiento Superaçao
  • House of Experience for WaterAid
  • ITV plc
  • Manifest London for The World Wide Fund for Nature (WWF)
  • Spirit Media
  • Tony's Chocolonely
  • VMLY&R for Gazeta.PL, Mastercard, BNP Paribas

Best Content Marketing Campaign

  • Publicis Sapient for Dove
  • RAPP UK for The Open University
  • Stein IAS for Stein IAS and Win

Best Integrated Marketing Campaign

  • Big Spaceship for The International Rescue Committee
  • Havas Media Group for World Vision Australia
  • Publicis Sapient for Dove
  • Undercurrent Live for WWF

Best Representation of Diversity and Inclusion in a Campaign

  • Fold7 for CoppaFeel!
  • Golin for LUNA Bar
  • Havas Chicago for #BLACKATWORK The Pursuit Game
  • Havas Media Group for Movimiento Superaçao
  • Publicis Sapient
  • Publicis Sapient for Dove
  • United Talent Agency for Procter & Gamble

Find out more details or where to buy tickets for the event on The Drum Social Purpose Awards homepage.

Partners of these awards are Winmo

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