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YouTube's Lucinda Barlow joins Uber's APAC marketing team

YouTube's Lucinda Barlow joins Uber's APAC marketing team

Uber has appointed Lucinda Barlow as the senior director of marketing, APAC.

Balow will be responsible for marketing Uber's products and businesses (excluding Eats) across the Asia Pacific region (Australia & New Zealand, India & South Asia and North Asia).

Prior to this, Lucinda led product marketing at YouTube where she brought new tools and experiences to viewers and creators, built YouTube’s responsibility marketing function with a special focus on safety, launched YouTube’s first slate of ad-supported original shows, and scaled the Culture & Trends operation globally. Lucinda brings over 20 years experience in internet, technology and mobile business across Asia, the US and UK.

Lucinda said: “Uber has had extraordinary impact on the lives and livelihood of millions of people. I’m thrilled to join the APAC team to help bring further mobility, freedom and opportunity in this exciting region.”

Jill Hazelbaker, senior vice president (SVP) marketing & public affairs of Uber said: "She is a passionate ambassador and advocate, and adept at building world-class teams across both established and emerging businesses. Lucinda is also deeply respected by her industry peers as a talented practitioner, and I know with her reputation of embracing challenges with creativity and curiosity, she will be right at home in the Uber family."

Uber also recently hired Melinda Roylett to lead its UK and Ireland operations.