The Drum Awards Festival - Official Deadline

-d -h -min -sec

Creative Ad of the Week Creative Work of the Week

Creative Work of the Week: More Labs beats the hangover with Morning Recovery campaign


By Ellen Ormesher, Senior Reporter

October 9, 2019 | 2 min read

The More Labs campaign ‘So You Don’t Feel Like Sh*t After Drinking’ imagines a life without hangovers, thanks to its product, Morning Recovery, designed to ease the effects of alcohol the following day.

Morning Recovery is a beverage to drink before, during or after drinking alcohol, and is intended to reduce the impact of having one too many. The beverage contains DHM, a natural ingredient derived from the Japanese raisin tree which is said to accelerate the removal of these toxins in the liver.

The campaign video, by More Lab’s in-house content studio, explains the scientific process of Morning Recovery, as well as introducing the viewer to a host of characters they might recognize and who might benefit from the drink.

The video is set to run on YouTube and Facebook, and on Instagram with shorter cuts.

For its all-too-relatable depiction of the modern-day hangover, The Drum's readers voted the campaign the Creative Work of the Week.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

See the work by clicking on the Creative Works box below.

More Labs: So you don’t feel like sh*t after drinking alcohol

By More Labs

Overall Rating 5/5

Vote now
Creative Ad of the Week Creative Work of the Week

More from Creative

View all


Industry insights

View all
Add your own content +