Media brands are looking to diversify their income via numerous channels to contend with an increasingly turbulent ad market. To this end, men's mag Esquire has licensed a limited-edition menswear line.
The deal, made in conjunction with IMG, which also handles recent Vice-purchase Refinery29's licensed output, sees the publisher collaborate with '10 of the best brands in menswear'.
The Esquire Edit will be available to buy from 17 October on the Esquire website and the brands' stores. The range will also be showcased at the Esquire Townhouse 2019 with Breitling between 17-19 October 2019 at 10-11 Carlton Terrace in London.
Brand partners include Crockett & Jones, The Workers Club, Grenson, Lock & Co, Turnbull & Asser, Belstaff, Bennett Winch, Hawksmill, William & Son, and Alice Made This.
Charlie Teasdale, style director at Esquire UK, said: “We’re immensely proud to present the 2019 edition of the Esquire Edit, and to have collaborated so closely with 10 of our favourite brands. The collection comprises a comprehensive selection of men’s elevated essentials, each of which illustrating the craftsmanship, design and quiet luxury we so appreciate at Esquire magazine. To that end, I’m sure the Edit will appeal to our eminently stylish readership, and hopefully beyond.”
Steve Ross, global head of brand development and chief licensing officer at Hearst Magazines, added: “We're confident these exclusive, limited products from ten select partners will resonate with the loyal readers who look to our brand as the definitive arbiter of style."