Channel 4 shrouds new Leeds HQ in banner ad showing there's 'life outside the M25'

Channel 4 shrouds new Leeds HQ in banner ad showing there's 'life outside the M25'

Channel 4 has again tapped into viewer complaints, this time with an outdoor banner ad trumping up its big Leeds HQ move.

On 7 October, the broadcaster adorned the Majestic building in central Leeds, with the banner announcing its impending appearance in 2020. It will soon occupy the building.

Channel 4 managing director nations and regions Sinead Rocks said: “It’s great to be in Leeds. More staff are joining us all the time so the Channel 4 presence is growing each week and we’ve been given a fantastic welcome by everyone in Leeds and Yorkshire.”

The Yorkshire city beat Birmingham and Greater Manchester in the final stage of bidding for the new base, which will house 'key creative decision-makers' and be responsible for commissioning Channel 4 content and programmes across the UK.

Glasgow and Bristol were also selected as the sites for two smaller 'Creative Hubs' as part of the broadcaster's plan to move 300 of its 800 staff outside the capital and ramp up its regional commissioning by £250m.

The channel has been quick to address criticism and complaints in its advertising over the last year. It even had its stars confront the abuse they receive in an unmissable TV ad.

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