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Ecommerce Technology Amazon

Amazon boosts Singapore presence with rollout


By Shawn Lim, Reporter, Asia Pacific

October 8, 2019 | 4 min read

Amazon is launching in Singapore, two years after entering South East Asia with the introduction of Amazon Prime.


Launching in Singapore will allow brands to sell their products in Amazon’s store dedicated to customers in Singapore

The launch comes after feedback from customers to the e-commerce giant to have the ability to shop on desktop and mobile, have more local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery, according to Henry Low, country manager for Singapore at Amazon.

“Since we introduced Prime Now for Singapore customers in 2017, we’ve been listening to customer feedback and constantly looking for ways to improve the customer experience,” Low tells The Drum.

“Today marks the next step for us in Singapore. We will continue to work hard to earn the trust of Singapore customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.”

Launching in Singapore will allow brands to sell their products in Amazon’s store dedicated to customers in Singapore.

Low says Amazon will also offer selling partners access to easy listing tools, payment processing and credit card fraud protection, promotional features to help them get discovered by customers, and reports and analytics to improve selling.

“For local businesses that are already selling with Amazon, the launch of serves as another channel to engage with Singapore consumers. With Fulfilment by Amazon, our world-class fulfillment service, local businesses can scale swiftly and reach even more customers,” he explains.

“We pick, pack, and ship their products and take care of customer service and returns - all so they can focus on growing their business.”

In Singapore there are already have a plethora of ecommerce options to choose from, like Shopify, Lazada/Redmart, Shopee and Qoo10.

However, having been in the region for two years, Low is unconcerned about the competition and says Amazon is focused on its customers rather than other companies.

He also highlights Amazon’s position as the world’s largest e-commerce platform, adding that the platform will bring its learnings and best practices of running online retail globally, to offer the best in class customer experiences, as well as local and global selection.

“Our customers in Singapore tell us that they value the vast selection at great prices, as well as our convenient delivery options and we will continue to build on those with the launch of Singapore still has huge online potential, so our goal is to further develop our offering to customers, by building an even bigger selection at great prices,” he explains.

The Drum previously looked at how the battle between Amazon and Alibaba, which owns Redmart and Lazada, will play out in SEA.

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