Sprite urges Chinese youths to mix it up with their creativity

Sprite China campaign encourages Chinese youths to express their individuality freely

Sprite is collaborating with Jiang Xiao Bai, a white spirit, better known as baijiu in China, to create two new combinations as part of a campaign.

The campaign titled 'Mixing Up Like This', created by MRM//McCann Shanghai, aims to empower Chinese youth to celebrate their individuality through creating these combinations.

The campaign posters feature a youthful couple with a young woman with dyed, short hair, next to a long-haired man with the caption reading “the alternative in other people’s eyes is exactly the kind I alternative I like.”

Another ad featuring a male couple reads, “people say we can’t, but I say no! maybe!” An ad with a female couple reads, “it’s important not to follow suit”.

The mixing of beverages i.e. Sprite with other drinks has been a long-standing tradition in China and its widely known that former premier Li Peng used to enjoy mixing Sprite with black vinegar or red wine.

Bryce Whitwam, chief executive of MRM//McCann said: “Chinese consumers are no longer satisfied with just manufactured flavors. They’re looking for new variances that represent their individual tastes, something easily shared with their friends on social media.”

Mixing Up Like This by McCann

Added 07 October 2019
Agency: McCann
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