The ad, created by DDB Chicago in partnership with Smuggler Production House, takes a familiar Halloween fairytale and gives it a twist.
The story spotlights a witch who lures a teen into her house with the promise of Skittles. The action takes place in the witch’s kitchen, a drab room with a raven flying around and a tub-cauldron on a gas flame in the middle of the room.
The teen sits comfortably in the tub eating Skittles. He asks the witch if she has any more Skittles, something the viewer assumes she must have offered him to get him into the house. Her plan is foiled after the teen ends up being so annoying that she begs him to leave the house.
He, in turn, keeps asking for more Skittles, even showing a video on his phone of a Skittles commercial with a witch who begs a similar child in a cauldron to eat all the Skittles. He states, “Oh, it’s not as good as I remember,” then goes back to begging for Skittles.
It closes with the tag, “Annoy the rainbow. Taste the rainbow.”
“In typical Skittles fashion, we took an iconic Halloween story — a witch using candy to lure teens — and flipped it on its head, ultimately turning the evil villain into the hapless victim," said Nathaniel Lawlor, creative director, DDB Chicago.
Added Mitch Rotenberg, senior associate brand manager, Skittles: “Skittles ideas are always rooted in subverting something familiar and turning it into something delightfully unexpected. In the spot, we see a witch has lured a teenager into her house with the promise of Skittles; what she doesn’t expect is that he’ll be so absurdly annoying, that all she wants is for him to leave. While the Witch seems like the stereotypical character, Skittles has modernized her by giving her Velcro sneakers and a large cooking pot or 'bath' instead of a cauldron.”
Skittles recently released its Zombie Skittles, with flavors like Petrifying Citrus Punch, Mummified Melon, Boogeyman Blackberry, Chilling Black Cherry and Blood Red Berry, and Rotten Zombie flavors.
#Sweepstakes Zombie Skittles have Rotten Zombie flavors lurking in every pack. Gather your friends, take the challenge and share with us using #Sweepstakes, #DareTheRainbow and tag @Skittles for your chance to win! https://t.co/oYg1VefAMY
No Purch. Nec.
50US/18+. Ends 10/31/19 pic.twitter.com/wv1nIlXTJC— Skittles (@Skittles) October 4, 2019
Vote for the spot by clicking on the Creative Works box below.