By Imogen Watson, Senior reporter

October 7, 2019 | 2 min read

Inspired by Twitter threads and conversations, Samsung is hosting a series of events that will feature a celebrity performing a live reading of their favourite spats and chats from the Twittersphere.

On average 500 million Tweets are shared every day on the platform – which works out as 5,787 tweets sent every second and over 182 billion Tweets shared each year.

In association with Twitter, Samsung will host 'Thread Talks' – an event series that celebrates the array of threads and conversations had on Twitter daily, covering a range of subjects, including journalism, sport, culture and comedy.

Each 'in conversation' event will be hosted by radio DJ Alex Zane, who will be joined by a celebrity guest. Author Caitlin Moran will join Zane at the opening event, with Roman Kemp and Colin Murray pencilled in for the following talks.

In association with Twitter, the 'in conversation' events will take place at Samsung KX -a new experience space in Coal Drops Yard, London

Creative Agency Taylor Herring has devised the series of live events and brokered the collaboration between Samsung and Twitter

Discussing the events, Tanya Weller, director of Samsung Showcase, KX said: “We’re thrilled to be hosting such a diverse array of speakers and high-profile Tweeters to join us for our new Thread Talks series here at Samsung KX.

"The launch of our new event space allows us to open our customers up to a world of digital culture and immersive experiences, so Thread Talks is a welcome addition to our extensive calendar of events.”

Adding to this, David Wilding, director of planning at Twitter UK said: “We are seeing more and more people - as well as brands - embracing Threads as a creative way to express themselves and tell their stories on Twitter. It's fantastic that some of these amazing conversations will be brought to life through the Thread Talks series.”


More from Creative

View all