J.League leans on AI to create video content to promote Japanese football

The partnership will focus on the professional football domestically in Japan, as well as the league’s international markets.

The J.League, a top professional football league in Japan has tapped Israel-based Artificial Intelligence (AI) sports video company WSC Sports and Imagica Live to create AI-powered video content of the league.

The partnership will focus on the professional football domestically in Japan, as well as the league’s international markets.

WSC’s machine learning platform has already integrated with JMP and Imagica Live’s social media and other digital platforms. It is already being used by NBA, MLS, FIBA, PGA, Cricket Australia and Bundesliga.

Hiroaki Dei, chief executive of J.League Media Promotion (JMP) said: “JMP prides ourselves on innovation and bringing the latest in media technology. Integrating AI technology in our production services, ensures we continue to offer our fans world-class digital video content."

Guy Port, head of APAC of WSC Sports said:“As WSC expands within Asia, we are thrilled to be collaborating with J.League Media Promotion and Imagica Live. Fans are the winners’ and we are excited to bring to life more moments by video."

Earlier this year, J.League appointed Lagardere Sports and Rakuten to distribute its media rights. The appointment will see J.League matches available to a global audience on Rakuten’s sports entertainment platform, Rakuten Sports for the 2019 season.

Rakuten also plans to introduce new innovative ways for J.League fans to interact with each other around the world on the platform.

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