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The Drum Show: Clear Channel, Stella Creasy, purpose and Pitbull-gate

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By Imogen Watson, Senior reporter

October 4, 2019 | 4 min read

The Drum has unveiled this week's episode of its online series The Drum Show, which looks at the big talking points in media and marketing from the past seven days.

This week The Drum Show talks brand purpose and asks whether the industry is finally walking the walk after years of diversity panels

This week The Drum Show talks brand purpose and asks whether the industry is finally walking the walk after years of diversity p

Episode six was hosted by The Drum’s senior reporter Rebecca Stewart, who was joined by Jo Wallace, creative director at Wunderman Thompson and Ian Millner, global chief exec of Iris.

In light of Pitbull's questionable display at Advertising Week New York's closing party, up for discussion this episode was whether the ad industry is actually walking the walk when it comes to diversity and brand purpose.

As The Drum’s columnist Samuel Scott put it earlier this week: “true purpose is not running a one-off advertisement - it is something that all company actions should exude.”

Both Milner and Wallace expressed positivity at the industry's horrified reaction to what they described as "Pitbull-gate," saying it was a sign that progress is being made. When it came to purpose, both also agreed that brands and agencies had to live their purpose; instead of simply talking the talk.

Also up for debate was political ad regulation. Highlighting how just a few days ago Clear Channel was forced to remove a series of anti-abortion billboards in London, which have been targeting Labour MP Stella Creasy, Millner said the incident underscored the need for tighter rules around political ads. "Frankly there should be a change in the law," he said, adding that it sets the scene for the "most venomous debate" against the backdrop of a looming no-deal Brexit and potential general election.

Other stories covered in the show included news of John Lewis’ major restructure and HQ cuts, as well as The Court of Justice of the European Union’s ruling to remove pre-ticked forms for cookies on websites.

Elsewhere, Paul Frampton, the newly-appointed UK chief exec of performance agency Control V Exposed revealed his bullshit buzzword and Jungle Creations picked up the Creative Work of the Week crown with 'Have a Nice Day', a campaign promoting The World’s Big Sleep Out.

The Drum Show will be hosted on LinkedIn and Twitter each Friday afternoon, bringing together voices from across the industry to talk about the top stories of the week. We're taking a break next week, but we'll be back on Friday 18 October.

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