Marie Gulin-Merle quits Calvin Klein & PVH digital strategy roles

Marie Gulin-Merle quits Calvin Klein & PVH digital strategy roles

Marie Gulin-Merle has quit her duties as chief marketing officer at fashion brand Calvin Klein and chief digital officer at clothing company PVH Corp to pursue unspecified opportunities elsewhere.

Gulin-Merle had served Calvin Klein in a marketing capacity for just over a year, adding PVH duties earlier this year after being entrusted with spearheading its digital transformation.

Commenting on the reasons for her sudden departure Gulin-Merle said: “It is bittersweet to leave one of the most modern marketing teams in the industry. I am thankful to the PVH teams for their openness to change and ability to constantly challenge any form of status quo.”

Calvin Klein chief executive officer Cheryl Abel-Hodges added: “Marie led a rapid transformation of Calvin Klein’s marketing team into a digital-first, consumer-centric organization with leading data-driven brand platforms; we thank her for the impact and talent she brought to Calvin Klein.”

A search has now begun to find a new chief marketer, with Gulin-Merle’s duties being handled by Calvin Klein’s existing leadership time until a suitable successor is found.

In July Gulin-Merle spoke to The Drum about the end of digital marketing.

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