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Modern Marketing People on the Move Calvin Klein

Marie Gulin-Merle quits Calvin Klein & PVH digital strategy roles

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By John Glenday | Reporter

October 4, 2019 | 3 min read

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Marie Gulin-Merle has quit her duties as chief marketing officer at fashion brand Calvin Klein and chief digital officer at clothing company PVH Corp to pursue unspecified opportunities elsewhere.

Calvin Klein

Marie Gulin-Merle quits Calvin Klein & PVH digital strategy roles

Gulin-Merle had served Calvin Klein in a marketing capacity for just over a year, adding PVH duties earlier this year after being entrusted with spearheading its digital transformation.

Commenting on the reasons for her sudden departure Gulin-Merle said: “It is bittersweet to leave one of the most modern marketing teams in the industry. I am thankful to the PVH teams for their openness to change and ability to constantly challenge any form of status quo.”

Calvin Klein chief executive officer Cheryl Abel-Hodges added: “Marie led a rapid transformation of Calvin Klein’s marketing team into a digital-first, consumer-centric organization with leading data-driven brand platforms; we thank her for the impact and talent she brought to Calvin Klein.”

A search has now begun to find a new chief marketer, with Gulin-Merle’s duties being handled by Calvin Klein’s existing leadership time until a suitable successor is found.

In July Gulin-Merle spoke to The Drum about the end of digital marketing.

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