Hooq introduces a slate of new content offerings in South East Asia
Video-on-demand (VOD) platform Hooq has rolled a new campaign highlighting its new offerings across the South East Asia region.
As part of the campaign, Hooq has announced 19 new productions, including 12 series and seven movies, with the aim to deliver Hooq Originals by Q2 2020.
A film shot in the Philippines has also been released along with an original song titled ‘Hooked On You’ written and produced by Hooq. The “Hooked On You” campaign also features four localised versions of an “eye-conography” created by Dentsu Jayme Syfu adapted from the infinity symbol in the Hooq logo.
Jennifer Batty, the chief content officer of Hooq, says: “Across South East Asia we’ve seen a significant uptick in local content viewed year-on-year for the past three years. From January through September 2019 alone more than 51% of total playing minutes come from SEA content.
"These consumption habits drive our decision to keep laser-focused on building strong partnerships with the biggest studios, networks, production companies, screenwriters and directors in order to bring our customers the best of local, regional, Hollywood movies, television shows and short form.”
Hooq previously joined forces with Hotstar to drive the growth of Hollywood TV shows and movies in India.