Hertz and Lufthansa cement relationship with ‘Travel Seamless’ campaign

Hertz and Lufthansa cement relationship with ‘Travel Seamless’ campaign

Car hire brand Hertz has cemented its relationship with European airline Lufthansa with the launch of Travel Seamless, a promotion to offer travellers a ‘premium’ experience be that in the air or on the road.

Customers of both businesses will be rewarded by six times the standard amount of ‘Miles & More’ frequent flyer reward miles when hiring a car through to 15 December.

Extending a partnership first forged in 2013, the co-initiative will lead with the message ‘Premium in the Air and Premium on the Road – Travel Seamless’.

Vincent Gillet, Hertz VP of international marketing, said: "This partnership extension bolsters our relationship with one of the world's best airlines and is significant in highlighting both brands' premium offerings. As a result of this ongoing partnership, customers will be able to continue to enjoy a wide range of mutual benefits."

Erik Mosch, vice president product management ancillary services Lufthansa Group, added: "The 'Travel Seamless' marketing campaign in collaboration with Hertz perfectly supports Lufthansa's ambition to provide its customers with a smooth transition from air to road on a premium level."

Last year Lufthansa undertook a major brand refresh depicting a 'slimmed down' crane a against a deep blue livery.

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