Fila names K-pop band BTS as global brand ambassadors

Fila ropes in K-pop band BTS as global brand ambassadors

The Italian sportswear brand Fila has named K-pop band BTS as a global brand ambassador.

The boy band members, namely; V, Jimin, J-Hope, Jin, Suga, Jungkook, and RM will model in Fila gear across the Americas, Europe, and Asia. The first campaign is expected to release early next year and will reportedly feature the message "One World, One FILA" as part of the worldwide partnership.

BTS previously became the first all male group to partner Dior.

Fila spokesperson said: "BTS’s passion, positivity, and their genuine communication with fans are qualities that align with Fila. Their energetic and unique personalities also make them an optimal fit as brand ambassadors. We look forward to creating a meaningful synergy between two global brands.

"With their global appeal, the group has inspired and impacted the world and we are very grateful for the massive amount of interest and support we’ve received. BTS has an incredibly loyal fan base and we will be devoted to communicating with that audience in a very special way."

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