Clothing brand Diesel has joined forces with Coca-Cola to design a new range titled ReCollection from recycled materials.
The range utilizes materials from plastic bottles and recycled cotton and further aims to raise awareness about the value of recycling. It includes sweatshirts and T-shirts, available in a range of colors including; black and white.
The collection has already been showcased at the Paris Fashion Week and will also be unveiled in London, Berlin, Milan, Tokyo, Shanghai, Beijing, Amsterdam, New York, among others. It will be available officially released at selected Diesel stores worldwide and on diesel. com from 7 October.
Michelle Moorehead, vice president of global licensing and retail for The Coca-Cola Company explained: “We are excited to partner with Diesel on this collection. Not only does The ReCollection generate awareness of the importance of recycling in a very approachable way - by showcasing beautiful fashions created from recycled materials - it’s also a collection that celebrates individuality.”
Renzo Rosso, founder of Diesel commented: “Inspired by our vision of the future, we are collaborating with Coca-Cola to explore new methods of creating fabrics, whilst challenging ourselves to incorporate recycled materials in our collections.”
Ishteyaque Amjad, vice-president- public affairs, communications & sustainability at Coca-Cola India & South West Asia, said: “This collaboration is first of its kind for Coca-Cola and is part of our mission to create a World Without Waste by helping collect & recycle the equivalent of every bottle that we sell by 2030.”