Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 10:00 BST / 05:00 EST

Time to ditch the pitch?

FEATURING
Chris Sutcliffe
Editor at The Drum Network
Julie Cohen
Chief Executive Officer at Across The Pond
Bridey Lipscombe
Managing Director and Co-founder at Cult LDN

Vice edges closer to Refinery29 deal

Vice edges closer to Refinery29 deal

Vice Media has inched closer to a widely heralded takeover of Refinery29 amid reports that both parties have reached broad agreement on terms.

Reports in The Wall Street Journal suggest an unspecified cash and stock deal has been drafted that would bring a significant female-leaning digital media empire under the Vice fold, a process that would see at least some of Refinery29’s leadership team carry on their roles within the enlarged business.

A tie-up has long been on the cards between the pair, which are seen as a good fit both for their differing audience profiles and Refinery29’s additional advertising, content licensing and events revenue streams.

Cementing this enthusiasm is the fact that both businesses are on a firm financial footing with revenues rising and losses falling, although a deal is by no means guaranteed.

Last month Vice appointed a new global leadership team comprising Rob Newlan as global president, Krystle Watler as managing director, North America, and Simon Mogren as US executive creative director.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.