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Vice edges closer to Refinery29 deal

Vice edges closer to Refinery29 deal

Vice Media has inched closer to a widely heralded takeover of Refinery29 amid reports that both parties have reached broad agreement on terms.

Reports in The Wall Street Journal suggest an unspecified cash and stock deal has been drafted that would bring a significant female-leaning digital media empire under the Vice fold, a process that would see at least some of Refinery29’s leadership team carry on their roles within the enlarged business.

A tie-up has long been on the cards between the pair, which are seen as a good fit both for their differing audience profiles and Refinery29’s additional advertising, content licensing and events revenue streams.

Cementing this enthusiasm is the fact that both businesses are on a firm financial footing with revenues rising and losses falling, although a deal is by no means guaranteed.

Last month Vice appointed a new global leadership team comprising Rob Newlan as global president, Krystle Watler as managing director, North America, and Simon Mogren as US executive creative director.

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