Advertising Trends

Trending topics in advertising: Adobe Advertising Cloud webinar

By Madi Bruce, Writer

October 2, 2019 | 3 min read

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Marketers are under constant pressure to evolve to keep up with the exponential rise of adtech and marketing technologies. From AR and VR’s shift to becoming mainstream, to AI and machine learning bringing in new digital armour, to the impending change coming with 5G – brand owners are struggling with a new wave of channels, data and tools.

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Deep dive into the trends you should be taking notice of

To help marketers keep pace with rapid innovation, while creating versatile and emotionally engaging campaigns, join Adobe Advertising Cloud in a candid discussion on the latest trending topics, what they mean for brands and agencies and how Adobe is addressing each one.

The ‘Trending topics; Trending topics in advertising a look at trends for now and beyond, webinar will feature an in-depth look at today’s advertising world and do a deep dive into the trends you should be taking notice of. The webinar will look at how Adobe Advertising Cloud is addressing these issues and how each trend stands to impact your marketing strategy, allowing you to stay agile and ahead of the curve.

What can you expect from the webinar?

Hosted by Vincenzo De Simone, client partner at Adobe Advertising Cloud, the webinar will provide candid discussion that will propel today’s marketers to success. De Simone will explore everything from emerging trends that are actually yesterday’s news, to the exciting innovations in our near future, as well as how advertisers can recognise the trends that can be leveraged in campaigns present and future.

According to Simone, “We live in a digitally collective world where people change their ideas about products and brands almost daily, and in which there are no longer lines between how we consume content in our professional and personal lives. There is no way a brand can accurately define the breadth of people who will care about their message, and this is where they are missing out.”

He will share more of his insights in the webinar on Tuesday 8 October, 2019. Get to grips with the now and beyond of modern advertising with Trending Topics in Advertising.

This webinar took place on Tuesday 8 October, 2019 but is available on-demand, listen here.

Advertising Trends

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