Imagine what it would be like to be a homeless person. The organizers of ‘The World’s Big Sleep Out’ is hoping to do just that, and the campaign they’ve come up with to organize the event is a harsh introduction to that world.
The Wild, Jungle Creations’ full-service creative agency, has created the advert ‘Have a Nice Day’ for The World’s Big Sleep Out as part of the charity’s campaign to unite people in a global fight against homelessness in what is thought to be the largest charitable fundraising campaign in a generation.
Filmed from a first-person POV, the ad depicts an experience of a homeless person, from an encounter with a kind coffee shop worker to people avoiding them in the street and being woken up and moved along by a police officer. The ad compels viewers to consider the plight of the 100 million homeless people across the world, before encouraging them to join The World’s Big Sleep Out.
The World’s Big Sleep Out is hoping to unite 50,000 people around the world through ‘sleep out’ events on Saturday, 7 December with the aim of fundraising $50,000,000 and creating the world’s largest display of solidarity to those experiencing homelessness and displacement. Spearheaded by Josh Littlejohn MBE, co-founder of social enterprise Social Bite, The World’s Big Sleep Out will take place in up to 50 locations around the world.
A social-first version of the ad is being shared online by The World’s Big Sleep Out’s network of celebrity supporters and influential figures, including Will Smith, and will also be shared by notable companies and charitable foundations.
For its realistic take on what a homeless person may go through on a daily basis, The Drum’s readers voted the campaign the Creative Work of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
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