Suzuki pays tribute to Indian sports personalities who overcome odds

Suzuki is paying tribute to sports personalities like Indian Olympian and World Champion Mary Kom, Para-athlete Bhupendra Sharma, and a corporate banker Vikas Dimri, who conquered Mount Everest and the Ironman Race in the same year.

The campaign 'Swift Limitless Stories', created by Dentsu Impact, aims to inspire people by celebrating the lives of the three eminent sports personalities who have battled all odds to become successful. The films are been directed by Sharat Kumar from Crazy Few Films.

Shashank Srivastava, executive director of marketing and sales at Suzuki India said: “We want to engage with our target group (TG) in a more meaningful way. The Swift Limitless Stories is a way to build a higher level of brand salience to associate with performance but in an emotional way. It is also going to be our long-term strategy.

"These stories celebrate individuals who keep challenging themselves to become their better version. We wish to associate Maruti Suzuki with visual dynamism and pursuit for excellence. We also have a separate campaign for sales promotion for Swift. This campaign does not push for immediate sales. It, however, is meant to build brand salience."

Hindol Purkayastha, senior vice president, Dentsu Impact said: “Swift has been an iconic brand which has been loved by multiple generations. Our latest campaign focuses on the digital audience and with compelling storytelling it will truly allow us to inspire millions of followers and get newer younger audience.

"With performance at the core of the brand, it was time to shift the conversation to individuals from the product. Thus, the concept of #BeLimitless campaign was used as a trigger to invite more stories of individual achievements. With this, we continue to own the space of performance.”

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