Rogers is credited with overseeing a digital transformation at Sainsbury’s, transforming the business into a technology-centric operation where 65% of all sales are conducted online via Britain’s third most visited retail website.
Previously Rogers served as chief financial officer at Sainsbury’s for six years from 2010 during which he led Sainsbury’s Online and Sainsbury’s Bank while taking responsibility for business strategy, new business development and operational efficiency.
Commenting on the appointment, Mark Read, chief executive of WPP, commented: “John is not only an accomplished CFO, but also a leader with extensive experience of business transformation. His priority will be to lead a finance function that best fosters investment in creativity, technology and talent in support of WPP’s new strategy for growth.
“I would like to thank Paul for his tremendous contribution over more than two decades with the company, and for his part in making WPP the world leader it is today.”
Rogers added: “I am really excited to be joining WPP as it embarks on the next stage of its evolution. As a technology-driven business with creativity at its heart, joining WPP was an opportunity impossible to resist and I look forward to playing my part in helping the business deliver its new strategy.”
Rogers will join WPP early next year as a direct successor group finance director Paul Richardson who has already announced his retirement.
WPP's board was bolstered last month with the elevation of Keith Weed as a non-executive director.