Philippines increase efforts to digitally transform its tourism industry

The Philippines has tapped telco Globe to help promote its tourism industry and its digital transformation efforts.

As part of the partnership, Globe has rolled out a campaign 'It's Always More Fun in the Philippines' highlighting how Filipinos are popular for their warmth and hospitality and to encourage more people to come to Philippines to experience the Filipino lifestyle.

Globe has further installed three cell sites in Pilar, General Luna, and Dapa to further enhance mobile coverage in Siargao and address connectivity requirements of tourists and businesses. GoWiFi, Globe’s public wifi service, also equipped Sayak Airport in Del Carmen, Siargao with internet connection has also been set up which travelers can easily access.

Globe has also set up an Ecobooth that serves as a hub for environmental awareness conversation and sharing of best practices on how to protect and preserve the environment, particularly marine biodiversity. Anyone can visit the Ecobooth to exchange their plastic bags and plastic bottles with an eco-bag.

Tourism secretary Bernadette Romulo-Puyat said: “It is the Department of Tourism’s thrust to promote and build the Philippine tourism industry and make it competitive globally and we warmly welcome Globe’s support for this undertaking. Through Globe’s expertise in digital technology and its commitment to sustainability, we are confident that we can work towards our common goal of promoting sustainable tourism and jumpstarting the digital transformation of the industry."

Ernest Cu, Globe president and chief executive said: "Through this partnership, we hope to realize our vision of becoming an integral part of the best travel experience in the country. We want to be at the forefront of connectivity, digitalization, and sustainability through enhanced communications infrastructure, affordable digital tools and solutions for businesses, and environmental protection and conservation efforts."

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