Oppo pushes into eSports after tying up partnership with Riot Games

Video game publisher Riot Games has signed a multi-year partnership with Oppo until 2024 to enhance fans live event viewing experience.

The partnership will see Oppo become the exclusive official global smartphone partner for League of Legends eSports international events: The World Championship, Mid-Season Invitational, and All-Star Event.

As the exclusive global smartphone partner for League of Legends eSports, Oppo will have year-round activations around League of Legends global tournaments.

This is Chinese smartphone brand's debut into the eSports realm and it previously signed up as the first Asian sponsor of Wimbledon Championships.

Brian Shen, Oppo vice president and president of global marketing said: “As a consumer-centered brand, Oppo always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and Oppo; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”

Naz Aletaha, head of global eSports business development and partnerships for Riot Games said: “To be Oppo’s first eSports league partner is a powerful testament to the resonance of League of Legends eSports, and we look forward to collaborating together to celebrate the sport, our fans, and the love of the game.”

Oppo previously overhauled its marketing team, promoting Alen Wu to vice president and president of global sales and Shen to his current role.