FCB has named Tyler Turnbull as its North America chief executive as part of a new structure that will aim to bring more unity to its office in the region.
Turnbull, who was formerly the chief executive of Canada and New York, will lead the business in the US, reporting to worldwide chief executive Carter Murray, three years after joining the business in Canada. Last year he added the running of the New York office to his responsibilities, with Emma Armstrong joining the board as president.
Following the announcement that the network’s chief executive in Chicago, Michael Fassnacht, would be stepping down at the end of the year, a number of changes have been implemented. Mark Jungwirth will take on the role of chief financial officer of North America, moving up from concentrating on the Chicago office, and Kelly Graves has been promoted from chief marketing officer of Chicago to become president there. Both will work closely with Turnbull and the rest of the leadership team in North America moving forward.
Murray explained: "In discussions with clients and in predicting what they will need from us to push their brands and businesses forward into the future, it all came down to people, creativity and expertise. Giving clients access to the best people and expertise tailored for each assignment, regardless of which office they call home base, we see as mission critical to delivering great creative that drives real business success. Tyler and this leadership team bring a track record of impressive results that I am confident, when combined with this structure, will unlock tremendous growth for our clients and us."
Stated Turnbull: "I am honored and humbled to be entrusted with leading FCB's next growth chapter in the market where it was born almost 150 years ago. It's a move that will benefit all our clients for the better, and one that will harness the collective power of our more than 1,500 talented people in the region across one of the most impressive integrated creative-agency brand offerings in the world.”
The development of the FCB/RED part of the business will be one of the key focuses for growth within the new structure.