Way To Blue hires new European business director based in Amsterdam

Way To Blue hires Poppy Mason-Watts as its new European business director.

Poppy Mason-Watts has joined Way To Blue as its new European business director, where she will be responsible for bolstering the agency's integrated offering out of the global communications agency’s European hub in the Netherlands.

Based in Amsterdam, Mason-Watts will be tasked with elevating the agency’s profile, expanding its offering across the retail, fashion, hospitality and travel sectors, as well as coordinating and overseeing international business growth. She will report into Holly Larsen, the agency's European operations director.

With over ten years’ experience as a global industry specialist, Mason-Watts has held senior client-side communications roles at Insight TV and FOX Networks Group Asia and National Geographic, where she was responsible for 14 markets in Asia Pacific including Hong Kong, Singapore, Malaysia and Indonesia.

Mason-Watts began her career in London where she worked for several high-profile agencies including Lexis, Clarion Communications and Golin. Her sector experience is broad across consumer lifestyle brands, including Accor Group, Banyan Tree, Boots Healthcare, De’Longhi, Fairmont Hotels & Resorts, JIA Group, LVMH Collection and Regent Hotels & Resorts among others.

Adam Rubins, CEO at Way To Blue said: “We are delighted to have Poppy on board as we look to further establish our consumer brand and lifestyle credentials in Amsterdam. With eight offices around the world, servicing over 30 markets, the opportunity to work with international brands hubbed out of Amsterdam is greater than ever before.”

Mason-Watts said, "Amsterdam is becoming more of an international hub as global brands expand in Europe and base their headquarters in this creative and agile city. We recognise this at Way To Blue and I am delighted to support our specialist marketing teams we have across our international offices to service lifestyle and entertainment clients to grow our European footprint.”

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