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Advertising Acura

Acura stresses ‘Less Talk, More Drive’ in high-speed brand campaign


By Kyle O'Brien, Creative Works Editor

September 30, 2019 | 2 min read

Acura is revving up the power in its latest brand campaign, letting its vehicles do the talking in high-speed action. The ‘Less Talk, More Drive’ campaign highlights the brand’s ‘Precision Crafted Performance’ through the eyes of its engineers, race car drivers and lineup of performance vehicles.

Acura campaign

Acura's 'Less Talk, More Drive' campaign

Two words underscore the 30-second video – ‘Beat That.’

Set to the soundtrack of Dick Dale’s Nitrus, the spot opens with a stunt driver helming the iconic Integra Type R and throwing down the ‘Beat That’ challenge to a succession of Acura vehicles, demonstrating various elements of Precision Crafted Performance,

The multichannel campaign will run throughout the fall on broadcast TV and Acura’s social and digital media properties. It will be featured on network cable and national broadcast including high-profile NFL matchups, and streaming video within top-rated programming and fall premieres.

It will also include digital media programming on Donut Media, Padsquad and Teads, as well as digital placements on Amazon, Bustle, ESPN and Thrillist.

The campaign will also be amplified on social media, featuring Acura vehicle imagery and creative treatments that bring the ‘Less Talk, More Drive’ idea to life.

“'Less Talk, More Drive’ represents the spirit of Acura’s Precision Crafted Performance,” said Jon Ikeda, vice-president and Acura brand officer. “It is influenced heavily by our renewed focus on what matters most – the driving experience – and Acura’s commitment to testing ourselves on the track, at the factory and on the street.”

Vote for the campaign by clicking on the Creative Works box below.

Acura: Less Talk, More Drive by MullenLowe

By Acura

Overall Rating 5/5

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