While the basic principles around storytelling remain the same, the tools and techniques for engaging audiences have changed with the evolution of technology. The Drum and Shutterstock are holding the Story Times – The art and science of visual storytelling event at the iconic Barbican Centre with some of the best and brightest storytellers.
The day will consist of a series of talks and panels looking at how to build powerful connections with your audience, and how humanity is the new premium when it comes to storytelling.
The event will begin with a networking lunch and the talks will be kick started with a panel discussion that includes Canon Europe marketing director, Susie Donaldson; FCB Inferno creative partner, Al Young; Snap Inc. head of client partnership, Hannah St Paul; and Shutterstock director, global product marketing, Marianne Bunton talking about the industry’s reinvention of brand communication through technology and assess the impact this may have not just on the industry but also how that is redefining cultures.
Veteran marketer and chair of LGBT equality charity, Stonewall, Jan Gooding will be in conversation with The Drum to talk - ‘Coming out as you’. The conversation will focus on the qualities that modern day marketing leaders should embrace - inclusion, integrity, creativity, and authenticity.
This inspiring talk will then be followed by a presentation looking at how leading brands, with a new technology, have streamlined and scaled their visual content production by drastically simplifying their creative briefing process while increasing speed and reducing costs. ‘Is the creative process broken?’ will be led by Shutterstock’s senior manager Yoann Chipotel.
The final panel of the day, ‘Picture perfect: Why the future of advertising is images’ will be a visually led, emotionally charged conversation about storytelling through the lens of photographers and filmmakers, and what the world of advertising can learn. The panellists - Javier Garcia, Lalage Snow and Ben Sherlock- will explore how how images have the power to move the world, spur change and ignite public debate.
The final presentation will be by Art collective The Zeroes, to discuss the bespoke piece they would have created during the event and for the event.
The event will take place in London’s Barbican Centre on Wednesday, October 2; so, get the date in your diary and don’t forget to register your interest here.