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Selling the truth: readers respond to Rankin and One Minute Briefs call for honest ads


By The Drum, Editorial

September 27, 2019 | 3 min read

Ahead of Rankin's guest-edit of The Drum's print magazine, we asked readers to create poster ads for fake brands.


The Drum, Rankin and One Minute Briefs asked readers to submit their most honest fake ads.

Together with One Minute Briefs, we asked our readers to submit their funniest – and most honest – ads for made-up brands in sectors such as beauty, soft drinks, fast food, fashion and dental care.

We weren't disappointed.

After we received well over 100 entries, Rankin's team picked out their favourite submissions from a longlist. Below, you'll find the five picks that made the cut.

fake ad 1

Vicki Maher, a designer at AllGood, said her idea for fizzy pop brand 'Fursty' was "An honest ad for a soda that gives you that furry teeth feeling. Run your tongue over your teeth and feel the fur. Loaded with sugar, our sodas are ready to wear down your teeth - a soda a day erodes the enamel away.

fake ad 2

Meanwhile @ar_design presented an an ad for an energy drink brand that's honest about the effects of overconsumption.

fake ad 3

@domdeluise8 looked to the rapidly expanding fitness sector for inspiration. 'Big Gym' is a fitness brand that includes gyms "where no-one values your personal space" and where exercise enthusiasts expensively work out to a chorus of huge men grunting.

wealthy chelsea

The 'Pride Collection' from, by @wealthychelsea, targets companies aligning their brand to the cause of equal rights without actually helping the cause itself. The poster promises audiences that "we don't do anything to actually support the LGBTQ+ community, but we want to capitalise on it."

fake ad 4

And @IlsolitoTizza's ad for 'Totally Zero Protection' toothpaste comes with the assurance that it's "The most recommended by rich dentists." Those who've watched ads featuring brand advocates in white coats will surely spring for the "Air Flavour" product.

The Drum's October issue, guest-edited by renowned photographer and agency founder Rankin, is available now. The issue challenges the industry to 'Sell the truth for a change' and focuses on honesty in advertising and marketing. It includes interviews with S4 Capital head honcho Sir Martin Sorrell, journalist Carole Cadwalladr, prankster Oobah Butler, model and activist Munroe Bergdorf and legendary art director Oliviero Toscani.

Want to get your hands on a copy of the new issue? Look no further.


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