The Drum Awards Festival - Official Deadline

-d -h -min -sec

Tech Future of Marketing Search Marketing

Search: the new customer journey

September 27, 2019 | 2 min read

Sponsored by:

What's this?

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

Find out more

A DrumCast, run by The Drum, in partnership with Yext, will get you up close and personal with the future of search. Hosted by The Drum, it will feature Yext managing director, Northern Europe, Jon Buss and special guest speaker from Diageo, the senior technology and innovation manager, Peri Antoniou.

Yext x The Drum

The future of search

The future of search will define the future of marketing. Today, customer journeys with a brand begin with a question, not just a keyword. Search itself has evolved from desktop to mobile to now voice devices and virtual assistants. The combination of advanced artificial intelligence (AI), machine learning and the rise of mobile adoption has radically altered consumers’ expectations of what search can deliver. How are brands responding to this evolution to uncover new insights and provide a whole new level of personalisation?

Tech Future of Marketing Search Marketing

Content created with:

Yext

Leading brands into the future of search.

There’s a paradigm shift going on in the world of search from chaotic results to verified answers. With the rise...

Find out more

More from Tech

View all

Trending

Industry insights

View all
Add your own content +