The International Cricket Council (ICC) has joined forces with Facebook which will make the social media giant the exclusive digital content rights partner for Indian sub-continent.
Facebook will carry post match recaps throughout the rest of the world through to 2023 and also a range of digital content across four years including match recaps, in-play key moments and other match and feature content.
According to an official statement, the partnership follows the news of the digital success of the ICC Men’s Cricket World Cup 2019, which netted4.6 billion #CWC19 video views across ICC’s digital and social media platforms.
ICC chief executive Manu Sawhney said: "The record-breaking growth in digital consumption at this summer’s ICC Men’s Cricket World Cup demonstrated the continued power of cricket to connect and engage more deeply with diverse audiences around the world.
“Throughout the competitive bid process, we received tremendous interest from a range of platforms, all of whom recognise the phenomenal reach of cricket. In Facebook, we have a genuine partner who shares in our ambition to continue to grow and deepen engagement with cricket fans globally using its platforms.”
Ajit Mohan, vice president and managing director Facebook India said: "With Facebook, Instagram and WhatsApp, the ICC has an exceptional opportunity to leverage our family of apps to serve current sports fans as well as bring in an entirely new generation of fans. Every day, people come to our platforms to talk about, and form friendships around, cricket. With this partnership, we will be able to serve these fans with the kind of premium content that can ignite new conversations, new connections and new followership.
“The future of AR and VR is being charted by Facebook and we are excited about the possibility of bringing the best of our innovations to fans around the world.”