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Brexit Marketing

Led by Donkeys lead Brexit backlash with billboard competition


By John Glenday, Reporter

September 26, 2019 | 2 min read

Opponents of Brexit will take to the streets in a bid to sway public opinion against Britain’s departure with a series of sharply humorous billboards designed to undermine pro-Brexit politicians.


Led by Donkeys lead Brexit backlash with billboard competition

A competition is underway to find five of the punchiest designs to grace billboards nationwide, with writer-director Armando Iannucci and the actor and comedian David Schneider tasked with choosing to select those entries which come closest to the bone.

Championed by Led by Donkeys the satirical campaign sees remain activists seek to win over the public directly through satire.

Will Rose of Led by Donkeys said: “If you absolutely must launch a £100m propaganda campaign at taxpayers’ expense to make Brexit feel inevitable, at least make it good.

“Instead Johnson and Gove have come up with a cross between a supermarket’s own-brand pasta packaging and the 1980s England football kit. It’s a colossal waste of money.

“Think how many nurses and teachers they could have hired instead. Their own analysis shows their policy could lead to shortages of food and medicine but their lifeless, turgid information campaign doesn’t mention any of that.”

A deadline for entries has been set for 2 October.

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