Fairmont Hotels has rolled out a film highlighting the connection it shares with the cinema.
The film created by Swedish agency Tomorrow titled 'Romance in Silence' is directed by Brandon Q and inspired by Charlie Chaplin’s stay in the Fairmont Peace Hotel in Shanghai in 1936.
It re-tells the moment when Chaplin meets American actress Paulette Goddard and highlights how, since they weren't officially married, the had to stay in separate rooms.
Tomorrow had initially sent out a call for scripts among young filmmakers in China as they wanted to engage with Chinese young film talent. After receiving more than 200 scripts, the young director Brandon Q was selected for his script 'Romance in Silence'.
According to an official statement, the Fairmont Hotel has been used to further shoot more than 250 cinema films, including Vertigo, The Great Gatsby, and Fifty Shades of Grey.
Rogier Bikker, CEO of Tomorrow said: “I love this project we’re doing with Fairmont Hotels for two simple reasons: Firstly, sometimes supporting creatives is all you need to build brand love. In this case, we’re empowering young Chinese filmmakers by funding the best script.
"We get a beautiful film made with passion, while the young talent gets funding and support from a global iconic brand. Secondly, we’re using existing resources. Why build a set or rent a studio if you own one of the most iconic shooting locations in the city: the Fairmont Peace Hotel.“