Business on the move including Citroën, Facebook, Deliveroo and Imperial Tobacco

Business on the move is a weekly column. Email if you want to be included.

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from Citroën, Facebook, Deliveroo and Imperial Tobacco.

This week's acquisition

EMEA wins

Commercial and domestic heating and hot water specialists,Baxi Heating has enlisted the help of Saggitarius to continue the migration of their consumer-facing site onto a new platform.

Gulf Oil has appointed Leo Burnett as its first advertising agency, the second major win for the Publicis shop since Charlie Rudd was named chief executive earlier this year.

Initiative has been appointed byDeliverooto handle media planning and buying after a competitive pitch managed by Ebiquity.

Greeting card marketplace,, has appointed Harbour Collective as strategic and creative agency partner, without a pitch. It comes on the back of Harbour Collective winning John Lewis Finance's creative account. Harbour is an independent consultancy launched in May by Paul Hammersley, Mick Mahoney and Kevin Chesters.

Omnicom’sBBDO has kept the global advertising account of Imperial Tobacco.

Citroën has appointed Pablo as its creative agency.

APAC wins

The Commonwealth Attorney-General’s Department has appointed newly-formed peak body Elder Abuse Action Australia to develop and implement the national Elder Abuse Knowledge Hub.

Americas wins

AccuWeather has chosen Huge to serve as its strategic partner on digital initiatives.

Chicago Ideas has selected Havas Chicago as its creative agency of record. Leo Burnett was the incumbent.

Periscope has been named agency of record for Hairless Dog Brewing, the US alcohol-free craft beer brand.

Wunderman Thompsonhas been re-selected to lead the advertising, marketing and strategic communication business for the Marine Corps Recruiting Command, briefed with taking its recruiting efforts to the next level.


Financial services group Legal & General has launched a review of its £15m UK media account.


A television advertising cohort that includes US cable operators Comcast, Charter and Cox is retooling its data offering to help advertisers reach a more granular set of viewers across traditional TV.


Vox Media and New York Media have merged as an enlarged independent media company which will retain the Vox Media branding. The merger will bring the New York Magazine alongside five digital brands into the Vox Media fold.

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