Credit One Bank has appointed the Richards Group as its brand advertising agency to handle the US credit card issuer's creative advertising strategy, in addition to media planning and buying.
Founded in 1976 by Stan Richards the Richards Group has since grown to become the largest independent advertising group in the US.
John Coombe, senior vice president of marketing at Credit One Bank remarked: "As we expand our offerings and reach out to new audiences, we set out to find the ideal partner that could further articulate our vision and guide us in expanding our reach in 2020 and beyond. We know we made the right choice by selecting an agency that can create meaningful messaging through the use of innovative media solutions."
David Hall, principal at The Richards Group, added: "We are thrilled to work with Credit One Bank. They are already a proven leader in their category, and we believe they have unlimited potential. We look forward to the opportunity to elevate their brand, help introduce their exciting new products, and create broad awareness of the Credit One Bank brand."
Credit One is the official credit card of Las Vegas-based NFL team The Raiders.