Way To Blue hires Geoff Oki as its LA Creative Director from M&C Saatchi-owned Heavenspot

By Olivia Atkins | Branded Content Writer

Way To Blue

|

The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

September 24, 2019 | 2 min read

Geoff Oki has joined Way To Blue, the the global communications agency acquired by the Miroma Group last year, as a creative director following the business' expansion into LA.

Oki was previously at M&C Saatchi's digital creative shop, Heavenspot. In his new role, he will be responsible for leading creative strategy, elevating the agency’s creative offering and overseeing all of the agency's creative output across their US clients as well as supporting the business' growth.

Oki has experience delivering award-winning campaigns, for global clients including Netflix, FX Network, Warner Bros and Disney. He has also held design roles with Sony Pictures Entertainment, Break Media (now DEFY Media) and Seth Green’s production company, Stoopid Monkey (Robot Chicken).

Oki will report into the agency's chief strategy officer and US EVP, Daniel Heale. He has been brought on to bolster the creative expertise across the global communications agency’s entertainment portfolio, which holds the following clients: IMAX, Regal Cinemas, Amazon Studios, Warner Bros and Disney. Oki will also manage the Los Angeles creative team which is made up of producers, video editors, designers, motion graphics artists and copywriters.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Oki said: "Way To Blue’s client list is a powerhouse of names in entertainment and the agency is driving innovation in its approach to creative communications. I am eager to build on the existing offering with the team’s already impressive ability to deliver integrated strategy, social and creative work with impressive results.”

Heale said: “We are thrilled to have a creative lead with Geoff’s knowledge and experience on the team. As we move into our next growth phase, Geoff’s strategic thinking and creative craft will enable us to produce even better stories for our clients’ marketing campaigns and help develop our strongest creative communications offering yet.”

Content created with:

We are Way To Blue, an award-winning global integrated communications agency working with consumer, lifestyle and entertainment brands.

Find out more

Trending

Industry insights

View all
Add your own content +