Agencies are amongst the best-run businesses in the industry, which is why The Drum Agency Business Awards aims to reward those who not only create amazing marketing campaigns but also run the best teams.
It's more important than ever that clients know the businesses they depend on are well managed in their own right. They want to know how you develop talent, how you embrace the latest technology and that is why you can produce great work and be a reliable and trusted partner.
This is the first year The Drum is running these awards in the United States. We have pulled together a top of the line judging panel including agencies like Publicis Sapient, FCB/SIX, Barker, Adventure Junkie, SI Partners Global, INVNT and Publicis Hawkeye.
Following is a breakdown on six of these judges:
executive vice president of strategy
As head of strategy for the data-driven creative agency FCB/SIX, Percy-Dove has contributed to multiple digital agency of the year wins and the agency’s top 40 status on WARC’s global digital agency ranking. She was also the strategic architect behind Destination Pride for PFLAG, which in 2018 became one of the most awarded advertising campaigns in the world. Her clients have included Bell, TELUS, General Motors, BMW, Coca-Cola, Johnson & Johnson and McDonald’s.
The difference a strong agency culture makes to the work produced is significant. A strong leadership vision inspires great teamwork. A commitment to diversity of talent is a commitment to diversity of ideas. Allowing people to shine and be appreciated drives loyalty that shows through in the care and effort taken to client work. Ultimately it is alignment between agency culture and client vision that will sustain a long-term successful partnership.
Cullather has more than 30 years of brand communications and live event experience. He co-founded award-winning global live brand storytelling agency™, INVNT in 2008, and under his leadership, the agency has redefined the way organisations communicate to their employees, customers, and business partners. Across his career, he has led teams in the design, production, and execution of hundreds of large-scale B2B and B2C events in more than 40 countries, for dozens of the world's leading brands, companies, and trade associations.
Awards are a great way for agencies to receive recognition for the work they do, but long-term agency success is not possible without solid foundations – namely high-performing talent – and a corresponding high-performance culture, robust processes and policies, and a solid structure. It’s what I’ll be looking for when I judge The Drum Agency Business Awards US, and why they are such an important initiative – these awards recognize not only great work, but those reliable, seamlessly run agencies and the people, both client facing and back of house, that enable our industry to thrive and our businesses to succeed
chief marketing officer
Barreira brings over two decades of global business-to-business marketing experience. In her current role at Publicis Sapient, she leads all aspects of marketing and communications, including: brand management, customer experience, corporate communications and media relations. Barreira's marketing career has included senior leadership positions with large technology companies, including IBM and Accenture, and startup software organizations such as Lotus.
I’m honored and excited to be a judge at The Drum’s Agency Business Awards this year. To thrive in the digital age, marketers must tell their brand story by creating personalized experiences that enable consumers to connect with their brand like never before. I’m looking forward to seeing the creative ways in which agencies have responded to an industry that is undergoing such exponential change and transformation.
SI Partners Global
Allen had a 14 year career serving as a financial and commercial partner to communication agencies including Naked and Edelman. In 2012, he joined SI Partners, a global growth consultancy and M&A advisory firm with a passion for the creative and technology sector. Allen advises leaders of best in class creative and communications agencies to build high performance teams.
The Drum Awards look to reward creativity not only in the work they do, but also how they do it and how they attract and retain the best talent to create amazing cultures. I am looking forward to judging these awards to hear from the very best agencies, to understand their contemporary was of working with clients commercially and how they use diversity to build the best teams.
vice president, executive creative director
With over 30 years of experience working, Pinkney was brought in to launch and lead the Publicis Hawkeye customer engagement practice in Toronto, bringing his experience and deep understanding of consumer insights and creative strategy to drive powerful creative ideas. Before joining Publicis Hawkeye, he worked at Ogilvy One for 10 years, DRAFTFCB/Rivet for eight, and BBDO/Proximity for almost four years. He also co-founded Mosaic Direct + Interactive.
The Drum Awards represents two of the most critical components to an agency’s success: people and culture. These two defining factors are crucial in any facet of the industry because they help define a company’s personality, its edge, its people and the work. Judging The Drum Awards gives me the chance to recognize and acknowledge those that are doing these important thing well. Plus, getting a glimpse into what makes other agencies tick is essential to any leader who is in a position to impact change, transformation and vision.
chief content officer
As a founder of DRUM’s content production studio, Cruz is a right- and left-brained creative, blending strategy with precise execution. He has won numerous awards for clients including 3M, The Wall Street Journal, Puralotor and Babbel. His technical proficiency in directing, editing and design are surpassed only by his ability to build effective campaigns and develop content strategies for top brands.
In todays world of connectivity, life-work balance has become critical, as has the office culture. The Drum Agency Business Awards is essential for recognizing, celebrating, and learning from agencies who are managing our worlds top creatives properly. This not only helps with acquiring top talent, but also prioritizes the agencies commitment and ethos to its people. I’ll look to focus on creative solutions aimed at building efficient processes that draw us nearer to defining the best practices of today.
The Drum Agency Business Awards US deadline has now passed, but you can still enter by applying for an extension. Please contact Courtney Johnson for more details.