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The Kids' Cancer Project highlights urgent need for medical advancement

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By Taruka Srivastav, Reporter

September 23, 2019 | 3 min read

The Kids' Cancer Project is urging Australians to find better ways of treating the disease as part of the Childhood Cancer Awareness Month.

The Kids' Cancer Project highlights the urgent need of advance medical researches to treat cancer among kids

The Kids' Cancer Project highlights the urgent need of advance medical researches to treat cancer among kids

The campaign titled 'I Don't Want To Be An Angel', created by Saatchi & Saatchi Sydney, showcases kids with cancer shouting and being defiant as they don't want to go to the hospital.

The Kids' Cancer Project further highlights how every year almost a thousand children and young adolescents are diagnosed with cancer in Australia and also aims to improve the outcomes for these children, via advances in medical research.

The campaign will run across television, print, digital and social.

The Kids' Cancer Project CEO, Owen Finegan, said: “Facing this disease takes strength and courage, but overcoming it requires constant scientific advancement. Our job is to fund and enable scientists to discover the best research to give these kids better chances of survival and improved long-term outcomes.”

Linda Fagan, head of marketing and community relations, The Kids' Cancer Project, said: “We needed a campaign that could shake-up the apparent apathy around backing science as the solution to childhood cancer, while also showing the strength it takes to live with this disease. We need people to realise that new research brings new hope for these kids.”

Saatchi & Saatchi executive creative director, Rebecca Carrasco, said: “Sick children are children. They don’t want to go to hospital, suffer nausea, or live with fear. They may have no choice but to undergo unpleasant treatment, but they certainly don’t want to be angels. This idea is about keeping that defiant spirit alive.”

I Don’t Want To Be An Angel by Saatchi & Saatchi

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