Advertising Week New York – The Drum Editor’s picks

Advertising Week New York – The Drum Editor’s Picks

Every year Advertising Week comes to New York and draws focus to one of the world’s most exciting business sectors, bringing show business glamour to the city that never sleeps in the process.

Hollywood names will be present as ever, with Gwyneth Paltrow, Jesse Eisenberg and Orange is the New Black’s Laverne Cox all on the roll call of speakers. In total, more than 350 events will be taking place across the four days at the AMC Cinema in Lincoln Square.

From the hundreds of sessions taking place, these are the 10 that The Drum’s editor, Stephen Lepitak, recommends attending.

Telling Better Stories: Why Human-Centered Messaging Drives the World’s Most Impactful Brands

Monday, 11am – Sugar Factory

This session will explore a topic all too often forgotten despite being integral to marketing success – human impact and creating connections between brand and consumer.

Speakers:

Hayley Romer, publisher and chief revenue officer, The Atlantic

Maggie Gross, head of strategy, New York, Heat + Deloitte Digital

Cristina Jones, SVP of customer marketing, brand partnerships, and C-Suite engagement, Salesforce

Jodi Harris, vice president, marketing culture and learning, Anheuser-Busch

Judy Lee, global head of integrated marketing, Pinterest

Reimagining Creativity

Monday, 5pm – Roundel Stage

A stellar group has been assembled here to discuss how the use of content and entertainment can shape the future of advertising in an effective and engaging manner.

Speakers:

Joanna Coles, founder and chief creative officer, Boudica

Jon Kamen, chairman and chief executive, RadicalMedia

Marc Pritchard, chief brand officer, Procter & Gamble

Be Afraid. Be Very Afraid. But Do it.

Tuesday, 9am – Ad Shapers Stage

One of the world’s leading marketers, Fernando Machado, global chief marketing officer for Burger King, takes to the stage to share some of the principles on creating advertising that cuts through.

Speakers:

Fernando Machado, global CMO, Burger King

Marketing in the Trump Era

Tuesday, 11.15am – Impact Makers Stage

During the Trump administration there is no question that attitudes and political stances have been divided, which has thrown up controversies around the treatment of societal groups and people of different nationalities looking to build a life in America. But how have these issues affected marketing? Surely a topic no-one should want to miss being explored.

Speakers:

Amani Al-Khatahtbeh, editor-in-chief, Muslimgirl.com

Detavio Samuels, president, iONE Digital

David Jones, CEO, The Cipher Group

Juan Bonilla, SVP of new business, Walton Isaacson

Greg Brossia, EVP brand partnerships and sales, Pride Media

A Conversation With Serena Williams

Tuesday, 1.15pm – Roundel Stage

This year has seen momentum build around female sports, not least in America, where the national team once again won the Soccer World Cup. And there can be no other female athlete who has a better view of success in sport and working with brands as a result than tennis champion Serena Williams.

Speakers:

Guru Gowrappan CEO, Verizon Media

Serena Williams, tennis champion

The Shift from Brand Safety to Brand Suitability

Tuesday, 4.15pm – Tech Stars Stage

Brand safety is a major issue still for some of the world’s bigger tech and media platforms. So how do marketers now view where media spend is placing their adverts, and how do they ensure they are not embarrassed by any brand safety failings?

Speakers:

Tony Marlow, CMO, IAS

Yale Cohen, EVP, global activation standards, Publicis Media Exchange

Lisa Valentino, EVP, client and brand solutions, Disney

Maria Breza ,vice president, audience data operations and ad quality measurement, Pandora

Pranav Yadav, CEO, Neuro-Insight

Community Matters: The Power of Building a Global Brand with a Hyper-Local Approach

Wednesday, 10am, –Ad Shapers Stage

The Drum’s US senior reporter Katie Deighton talks to Lime’s chief marketing officer, Duke Stump, about its innovation partnership with The Lab at Anonymous Content and how it aims to create content to engage with a number of diverse audiences.

Speakers:

Duke Stump Lime, chief marketing officer

Katie Deighton, senior reporter, The Drum

The Intensity of Fandom: A Look Inside the Relationship Between Fans and Brands

Wednesday, 2pm – Ad Shapers Stage

As the role of content becomes more of a commodity than ever, with the streaming wars apparently only just beginning, fandoms are an increasingly vital community to market to. This session will explore how to build such loyalty.

Speakers:

John Lasker VP, digital programming, ESPN

Christina Hanson, global chief strategy officer, OMD

Shane Rahmani, senior vice-president and general manager of New Media, Marvel

Ryan Joe, managing editor, AdExchanger

The Future of Direct

Wednesday, 5pm – Roundel Stage

When Professor Scott Galloway speaks, the business world listens. And here he speaks to arguably one of the most successful media chiefs in recent history, Tim Armstrong, about trends in advertising and marketing.

Speakers:

Tim Armstrong, founder and CEO, the DTX Company

Scott Galloway, NYU Professor, author, and entrepreneur

Building the Agency of the Future

Thursday, 10am – Ad Shapers Stage

Karmarama’s Jon Wilkins is an agency chief who loves to innovate and find new ideas in ways to use technology. Here he speakers to Ivan Pollard, General Mills chief marketing officer, about agency relationships and the agency business model he feels is right for the future.

Speakers:

Ivan Pollard, chief marketing officer, General Mills

Jon Wilkins, executive chairman, Karmarama, part of Accenture Interactive

And of course check out what’s happening at The Drum Arms over at McHales Bar on the Wednesday and Thursday, with a number of sessions taking place.

These include a session exploring how advertising can make an impact in terms of saving the planet, and a live recording of The Drum’s Leadership Lessons featuring DDB chief executive Wendy Clark.

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