Every year Advertising Week comes to New York and draws focus to one of the world’s most exciting business sectors, bringing show business glamour to the city that never sleeps in the process.
Hollywood names will be present as ever, with Gwyneth Paltrow, Jesse Eisenberg and Orange is the New Black’s Laverne Cox all on the roll call of speakers. In total, more than 350 events will be taking place across the four days at the AMC Cinema in Lincoln Square.
From the hundreds of sessions taking place, these are the 10 that The Drum’s editor, Stephen Lepitak, recommends attending.
Telling Better Stories: Why Human-Centered Messaging Drives the World’s Most Impactful Brands
Monday, 11am – Sugar Factory
This session will explore a topic all too often forgotten despite being integral to marketing success – human impact and creating connections between brand and consumer.
Hayley Romer, publisher and chief revenue officer, The Atlantic
Maggie Gross, head of strategy, New York, Heat + Deloitte Digital
Cristina Jones, SVP of customer marketing, brand partnerships, and C-Suite engagement, Salesforce
Jodi Harris, vice president, marketing culture and learning, Anheuser-Busch
Judy Lee, global head of integrated marketing, Pinterest
Monday, 5pm – Roundel Stage
A stellar group has been assembled here to discuss how the use of content and entertainment can shape the future of advertising in an effective and engaging manner.
Joanna Coles, founder and chief creative officer, Boudica
Jon Kamen, chairman and chief executive, RadicalMedia
Marc Pritchard, chief brand officer, Procter & Gamble
Be Afraid. Be Very Afraid. But Do it.
Tuesday, 9am – Ad Shapers Stage
One of the world’s leading marketers, Fernando Machado, global chief marketing officer for Burger King, takes to the stage to share some of the principles on creating advertising that cuts through.
Fernando Machado, global CMO, Burger King
Marketing in the Trump Era
Tuesday, 11.15am – Impact Makers Stage
During the Trump administration there is no question that attitudes and political stances have been divided, which has thrown up controversies around the treatment of societal groups and people of different nationalities looking to build a life in America. But how have these issues affected marketing? Surely a topic no-one should want to miss being explored.
Amani Al-Khatahtbeh, editor-in-chief, Muslimgirl.com
Detavio Samuels, president, iONE Digital
David Jones, CEO, The Cipher Group
Juan Bonilla, SVP of new business, Walton Isaacson
Greg Brossia, EVP brand partnerships and sales, Pride Media
A Conversation With Serena Williams
Tuesday, 1.15pm – Roundel Stage
This year has seen momentum build around female sports, not least in America, where the national team once again won the Soccer World Cup. And there can be no other female athlete who has a better view of success in sport and working with brands as a result than tennis champion Serena Williams.
Guru Gowrappan CEO, Verizon Media
Serena Williams, tennis champion
The Shift from Brand Safety to Brand Suitability
Tuesday, 4.15pm – Tech Stars Stage
Brand safety is a major issue still for some of the world’s bigger tech and media platforms. So how do marketers now view where media spend is placing their adverts, and how do they ensure they are not embarrassed by any brand safety failings?
Tony Marlow, CMO, IAS
Yale Cohen, EVP, global activation standards, Publicis Media Exchange
Lisa Valentino, EVP, client and brand solutions, Disney
Maria Breza ,vice president, audience data operations and ad quality measurement, Pandora
Pranav Yadav, CEO, Neuro-Insight
Community Matters: The Power of Building a Global Brand with a Hyper-Local Approach
Wednesday, 10am, –Ad Shapers Stage
The Drum’s US senior reporter Katie Deighton talks to Lime’s chief marketing officer, Duke Stump, about its innovation partnership with The Lab at Anonymous Content and how it aims to create content to engage with a number of diverse audiences.
Duke Stump Lime, chief marketing officer
Katie Deighton, senior reporter, The Drum
The Intensity of Fandom: A Look Inside the Relationship Between Fans and Brands
Wednesday, 2pm – Ad Shapers Stage
As the role of content becomes more of a commodity than ever, with the streaming wars apparently only just beginning, fandoms are an increasingly vital community to market to. This session will explore how to build such loyalty.
John Lasker VP, digital programming, ESPN
Christina Hanson, global chief strategy officer, OMD
Shane Rahmani, senior vice-president and general manager of New Media, Marvel
Ryan Joe, managing editor, AdExchanger
The Future of Direct
Wednesday, 5pm – Roundel Stage
When Professor Scott Galloway speaks, the business world listens. And here he speaks to arguably one of the most successful media chiefs in recent history, Tim Armstrong, about trends in advertising and marketing.
Tim Armstrong, founder and CEO, the DTX Company
Scott Galloway, NYU Professor, author, and entrepreneur
Building the Agency of the Future
Thursday, 10am – Ad Shapers Stage
Karmarama’s Jon Wilkins is an agency chief who loves to innovate and find new ideas in ways to use technology. Here he speakers to Ivan Pollard, General Mills chief marketing officer, about agency relationships and the agency business model he feels is right for the future.
Ivan Pollard, chief marketing officer, General Mills
Jon Wilkins, executive chairman, Karmarama, part of Accenture Interactive
And of course check out what’s happening at The Drum Arms over at McHales Bar on the Wednesday and Thursday, with a number of sessions taking place.
These include a session exploring how advertising can make an impact in terms of saving the planet, and a live recording of The Drum’s Leadership Lessons featuring DDB chief executive Wendy Clark.